3 Email Scripts You Can Use Right Now to Land a Sponsor on Your Podcast

Unless you happen to have friends at all the companies that could potentially sponsor your podcast, chances are you are going to have to reach out to these companies and make a few contacts on your quest for podcast sponsors.

Scripts

The hardest part for anyone new to selling sponsorships is not having a process to follow and sending the first sponsorship email. So, to help you on your sponsorship selling quest, we have compiled 3 email scripts you can use that will help you get your foot in the door and open up a serious discussion about getting your podcast sponsored.

Common Mistakes

Sending a Mass Email to Multiple Companies

While I’m sure you want to contact as many companies as possible, never just send out a mass email. Finding good sponsors for your podcast takes time and work, and you simply cannot take shortcuts if you want to be successful. Make sure you always send your emails one at a time and create an email tailored specifically for that company that shows off your personality and your familiarity with what they do. This will help get your emails read and not automatically deleted.

Sending a Boilerplate Email

Another common mistake people make is sending boilerplate emails that are lacking in both their personality as well as any specifics about the company they are trying to attract. These canned (or boilerplate) emails are easy for seasoned marketing professionals to pick out. If you try this method, you will find that most of your emails will simply be filed in the trash.

No Follow Up

One of the most common problems that can plague even seasoned sponsorship sellers is failing to follow up. Following up on the first email contact could lead to a successful sale or an outright failure. Once you’ve sent that first email, make sure you follow up in a reasonable amount of time, but don’t overdo it, either.

Sample Email Scripts You Can Use

Below you will find three different sample email scripts that you can use when contacting potential sponsors for your podcast. Remember, use these as a guide, and customize them to sound like an email you would send. Be as personal and relevant to the specific person and company you are reaching out to for potential sponsorship.

EXAMPLE EMAIL #1

– – – – –

Subject: An awesome podcast opportunity

Hey PERSON’S NAME,

I’m reaching out to you because I have a podcast called Email Marketcast.

Email Marketcast is a brand new podcast that will focus on—you guessed it—email marketing! Our goal on the podcast is to break down email marketing providers, strategies, and help the small business owners of the world be better at using email to grow their businesses.

So why contact you?

We’re beginning to offer limited sponsorship opportunities for companies we think would be a good fit for our audience. YOU DO X THING and we’d like to talk about you on our show.

We have two different ways we’re offering sponsorship pricing:

Basic Sponsorship Package: $1,500

  • Pre- and post-roll (60 second) sponsorship spots for 6 episodes
  • You pay for sponsorships on 5 episodes, but you get the 6th episode thrown in!

Gold Sponsorship Package: $3,000

  • Pre- and post-roll (60 second) sponsorship spots for 12 episodes
  • You pay for sponsorships on 10 episodes, but get the last two thrown in!
  • You also get your logo placed in the weekly emails to the podcast newsletter subscribers.

I’d love to chat more if you’re interested, and I’d love to have THEIR COMPANY NAME featured on our podcast!

Thank you for your time and let me know if you have any questions.

[Close email]

– – – – –

EXAMPLE EMAIL #2 (no pricing)

– – – – –

Subject: Like awesome podcasts?

Hey PERSON’S NAME,

I’m reaching out to you because I have a podcast called Email Marketcast.

Email Marketcast is a brand new podcast that will focus on—you guessed it—email marketing! Our goal on the podcast is to break down email marketing providers, strategies, and help the small business owners of the world be better at using email to grow their businesses.

So why contact you?

We’re beginning to offer limited sponsorship opportunities for companies we think would be a good fit for our audience. YOU DO X THING and we’d like to talk about you on our show.

I’d love to chat more if you’re interested, and I’d love to have THEIR COMPANY NAME featured on our podcast!

Thank you for your time and let me know if you have any questions.

[Close email]

– – – – –

EXAMPLE EMAIL #3 (personality!)

– – – – –

Subject: You + Email Marketcast = Awesome!

Hey PERSON’S NAME!

My name is Jason Zook and I promise you I am not a robot or Nigerian Prince trying to get you to use Western Union to send me money.

Who am I? I’m one of the hosts of a brand-spanking-new podcast called Email Marketcast.

I’m sure you already guessed, but Email Marketcast a podcast that will focus on email marketing! Our goal on the podcast is to break down email marketing providers, strategies, and help the small business owners of the world be better at using email to grow their businesses. We simply love email marketing!

So why contact you?

We’re looking for awesome sponsors for our show and I personally wanted to reach out and see if you’d like to chat about getting exposure in front of our listeners. Hey, you do X THING, and I believe our listeners would be a perfect audience to hear about you in our pre and post episode sponsor mentions (that don’t suck!).

We have two different options for our sponsorships:

The Hot Air Balloon Package: $3,000

  • Pre- and post-roll (60 second) sponsorship spots for 6 episodes
  • You pay for sponsorships on 5 episodes, but you get the 6th episode thrown in!

The “We’re Going To Space!” Package: $5,000

  • Pre- and post-roll (60 second) sponsorship spots for 12 episodes
  • You pay for sponsorships on 10 episodes, but get the last two thrown in!
  • You also get your logo placed in the weekly emails to the podcast newsletter subscribers.

I’d love to chat more if you’re interested, and I’d love to have THEIR COMPANY NAME featured on our podcast!

Thank you for your time and let me know if you have any questions.

[Close email]
// ATTACH FUN PHOTO! //

Be Prepared to Follow Up

Remember, the first email will rarely result in landing a sponsorship. It can happen, but you’d have to get lucky and contact a company that is actively seeking sponsorships at the very moment you sent your email. You must follow up with the companies you contact if you ever hope to convince them to sponsor your podcast.

When you contact them, feel free to use a follow up email or even social media (Facebook, Twitter, LinkedIn, etc). Just make sure you don’t become a pest. The key to following up is balance.

Sure you want them to remember you and stay on their radar, but you don’t want to take up so much space on their radar that they can’t see anything else. Follow up just enough to make sure they know you are serious but not so much that they start to think you are just desperate to earn a buck.

Final Thoughts

I know how hard it is to try to figure out what to say when you reach out to potential sponsors.  However, the email script samples shared in this article represent some of the most effective email scripts I’ve used to reach out to companies for potential sponsorship opportunities.

Remember, always take that little bit of extra time to truly customize each email script for your needs and the company that you are reaching out to for sponsorship.  By using these examples, you should easily be able to increase the number of companies responding to the sponsorship emails you send. And, in turn, grow the number of sponsorships you sell.